Brilliant ideas deserve thoughtful execution.

We excel in project-based advisory, operating like a strategic editor to bring your most defining moments to life–through operations that keep your core identity intact.

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RENAMES

CONTENT FRAMEWORKS

MARKETING STRATEGY

BOARD ADVISORY

FRACTIONAL WORK

POSITIONING

COACHING

RENAMES CONTENT FRAMEWORKS MARKETING STRATEGY BOARD ADVISORY FRACTIONAL WORK POSITIONING COACHING

Illustration of a stylized purple insect with wings

Marissa Aydlett

A woman with shoulder-length brown hair, wearing black glasses, a black turtleneck, and white pants, looking slightly to the side against a plain gray background.

Studio Driftline™ is led by founder Marissa Aydlett, a former New Yorker who learned from some of the most defining media and technology companies in their early days–from Condé Nast Digital and Atlantic Media Company’s qz.com to Buddy Media and Braze.  

Everything we do is intentional. We have heart. And, we’re committed. We’ve advised global enterprises and local Detroit-based nonprofits on projects from new product lines and content strategy to corporate renames, 2020 pivots, and marketing and growth initiatives.  

Like the driftlines formed in water from the collection of materials, currents, and winds, we believe in brand as a throughline that connects ideas across disciplines in your operation.

Work with Marissa

“I met Marissa in 2016 and was massively impressed at her work to grow and rebrand Appboy to Braze. So, when it came to the redesign of Phrasee, I was delighted that she chose to partner with us as our Fractional CMO. I think the Jacquard brand is truly marvellous. Such an epic name and novel/beautiful artwork. We can thank Marissa for steering that effort, keeping us on budget, and setting us up for the work that lies ahead.”

— Dan Head, CEO Jacquard

Press & Reviews
A person with a rolling suitcase walking past a pink advertising banner on a white wall in an airport or office setting. The banner has text about brand messaging, and there are leaves of a potted plant in the foreground.
Close-up of waitstaff wearing white shirts, black ties, and burgundy aprons with the word 'JACQUARD' printed on them, standing in front of a pink and purple striped background.
An opened pink and purple box with a card inside that reads, 'Brand messaging that resonates everywhere,' and a pink digital device or sticker inside.
Illustration of a person with red hair wearing glasses, a blue and red patterned jacket, white pants, and red shoes, holding a laptop and giving a thumbs-up, with the word "WUNDERKIND" above on a yellow background.
A woman reading a magazine titled 'brze' with colorful graphics on the cover.
A close-up of a young woman with blonde hair, blue eyes, and bright red lipstick on the cover of a magazine titled STYLE.COM, Spring 2012 edition.